T2 Keyword Research

Website Treatment

If you need keywords you must start with keyword research.  You need to find the terms that your readers/customers would use on a search engine to find you.  Then you need to find out if these terms are really used.

So how do you start?

Start by listing terms you think people would use to find you.  Terms that are related to your business and/or products.  Make as a complete list as you can.  Ask other people for input – a different perspective can be very helpful.

Now that you have your list use free keyword tools to find out if they are being used and how often.

I suggest you use:

• Wordtracker Free Keyword Suggestion Tool
• Google Adwords Suggestion Tool

How do I use these Keywords?

Now that you have found search terms (keywords) people use to search the web (related to your business), you need to use them on your site.  Start by using them in the titles of posts and pages.  Then use them again inside your post or page.  Use the keywords as tags too.

Just be sure you don't create an unreadable post or page because you over used the keywords.  Remember people still need to be able to read the text or they will leave immediately.  And you want to be visible and readers to stay on your site to read/buy.

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