Website SEO | Basics of Internet Marketing

When you are ready to start your Internet Marketing efforts for your business, you need to take few steps to begin with. And these foundation steps are very important to your business.

Step 1 – Domain Name

Start with a domain name. This name should include your primary search term if possible. You are also using this domain name for branding so also include your brand name if possible. So take the time necessary to get a great domain name. I recommend using Expert SRS as you domain registrar.

Step 2 – Web Hosting

You website needs a host to house your website. Your hosting account should be reliable, with good support and a c-panel for ease of use. There are hundreds of good web hosting companies out there. Do your research before choosing one. I recommend using Host Gator for your web hosting.

Step 3 – Web Site

You need a website that will allow you to easily create content. Today one of the most popular types of websites is a wordpress blog. I highly recommend you use a wordpress blog. In the c-panel you can create a wordpress blog in about 2 minutes. After it is created you are all set to add content, squeeze page and sales page.

Step 4 – Squeeze Page

A squeeze page is used to capture names and email addresses. You need to give the reader a good reason to sign up but once they are signed up, you can email freely. To capture these names and emails you need a squeeze page and an autoresponder account. The autoresponder I recommend is Aweber. It has excellent video tutorials and support.

Step 5 – Sales Page

If you are selling a product you will need to make a sales page. The purpose of this page is to point out how your product will reduce/eliminate a problem the reader has. Remember to point out the benefits of your product.

Step 6 – Traffic

Now that your web site is up and running, you have a squeeze page and a sales page and you have developed content, your next step is to drive traffic to your site. Driving traffic is the job of SEO. There are many techniques you can use to drive traffic. However some of the easier and better ones are article marketing, commenting on other blogs and forums in your niche and submitting your blog to the directory sites.

Finally

This is where you start but it is an ever growing process. Don't think that because you have the best product and a web site that you will make sales. You need traffic and buyers. This takes time to develop. Don't loose hope in this process, keep learning and working on your site.

So take action so your business can Get Found Online.

Until The Next Time,