When business owners look to improve or change their website, they often jump in without a plan.
I'd like to share the framework I use at All Around The City. The plan will be slightly different than you may know because of my background. As a retired physician I think in symptoms, diagnoses and treatments. Like sick people, non-performing or under performing websites can have a variety of symptoms. Symptoms when grouped together lead to different diagnoses. As in health care there are often a variety of treatments possible.
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